Storyteller, Educator, & Content Marketer
We all have a story. It’s the essence of our being. It’s who we are, where we came from, and what we wish to become. We write the story with every day of our lives. Sometimes the story harkens back to the past, a flashback burst of memory (like the time my family learned, through a ferocious and embarrassingly public display of toddler revulsion, that I loathed orange juice with pulp). Sometimes it is the dream of what our future will hold. Each day is a new chapter, and in this present moment, our past and our future intersect as one leaves us and the other arrives with welcome opportunity.
My passion lies in telling the stories of the past, present, and future. But not just my story. Your story. The story-telling craft, for me, is the whole package. I am passionate about discovering the story. The basis of my writing is not the organization’s chosen, manufactured, PR-blessed story, but the real story that matters to your constituents—whether clients, industry colleagues, donors, members, or other stakeholders. What is important to them? That’s where it must start.
Once the words are written, it is time to share them with the world. I know, I know. You’re probably pumping your fist and shouting, “Yes! X-grams! Faceytweets! Instabook!” But, not so fast. Yes, I can do those things. But, let's not stop there!
My first and truest love is print publications, and I am beyond exceedingly happy that there is still a place (with renewed importance!) in the marketing plan for print communications. For print geeks like me, there is nothing more replete with possibilities than a library of substrate and Pantone swatch books. Ahhh, print! It’s a total sensory experience that electronic media cannot match. Print offers sight delights (glossy vs. matte), smell (paper, ink!), feel (textures galore!), and even sound (listen to those pages turn!). It could even offer taste too. . .maybe?. . if you like that sort of thing. . .in which case I recommend organic paper and soy-based ink.
Plus, print travels where electronic media cannot, or perhaps should not. And when the zombie apocalypse hits and the grid goes down, print will still be there. You’ll need something to read, and your Faceytweets won’t help you then.
When it comes to sharing your story, I’ll upload to cyberspace, for sure; but I will also strategize on what stories to tell, find the best way to tell them, and take care of all the other details to ensure timely production and distribution. Oh, and tracking your digital marketing metrics and adjusting the programs as needed? Check.
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Remember when I said that I thought storytelling was the whole package? So am I. Now, let's get to work!
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