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ARTICLE: HEAD AND NECK CANCER MEANS A DIFFICULT "NEW NORMAL" FOR MANY SURVIVORS
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As part of Oral Cancer Awareness Month, the non-profit employer had the opportunity to include an editorial in the Oral Health supplement to USA Today in March 2020.​
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My Role: Selected topic; wrote copy; submitted article to editorial team
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Fun Fact: The supplement had a circulation of approximately 10,000.
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Published March 2020
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BLOG POST: THE LINK BETWEEN HPV AND HEAD AND NECK CANCER
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This blog post was written to help educate the public on the link between the most common sexually transmitted infection (HPV) and throat cancer.
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My Role: Researched topic; wrote and vetted copy; posted blog to website via WordPress; distributed via select social and digital channels; tracked relevant metrics and reported on performance
Published August 2018
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BLOG POST: THE CHANGING FACE OF HEAD AND NECK CANCER
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This blog post again focuses on HPV, a major factor in the head and neck cancer space. This time, the article focuses on the shift from more traditional risk factors, such as alcohol, tobacco and older age to the newer patient profile of HPV-positive and younger age.
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My Role: Researched topic; wrote and vetted copy; posted blog to website via WordPress; distributed via select social and digital channels; tracked relevant metrics and reported on performance
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Published April 2020
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WEBSITE ARTICLE: GENOMICS, BIOMARKERS & NEW APPROACHES TO TREATMENT
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This in-depth website article shares information on new frontiers in the treatment of head and neck cancer, a disease state that has not seen as many advances in treatment as other diseases.
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My Role: Researched topic; wrote and vetted copy; posted article to website via WordPress; distributed via select social and digital channels; tracked relevant metrics and reported on performance
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Published 2019
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BLOG POST: REPTILE DEFENSE TACTICS: DEPOSITION AND WITNESS TESTIMONY
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One of a 3-part series of blog posts about a highly relevant trend in litigation that affected our clients.
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My Role: Selected and researched topic; wrote all copy; distributed via select social and digital channels; tracked relevant metrics and reported on performance
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Fun Fact: Our 3-part series on this topic attracted the attention of the expert jury consultant whose work I referenced. This resulted in a collaborative effort between the expert and the employer to produce a subsequent series of blogs that focused on how our efforts work together to help clients win in the courtroom.
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Published August 2016