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MARCH 2022 NEWSLETTER
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Bimonthly digital newsletter for a non-profit organization. The newsletter features information on upcoming events, cancer survivor stories, news, and more.
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My Role: Designed newsletter template; selected content to be included; wrote copy; constructed message and scheduled email via Salsa Engage; tracked relevant metrics and reported on performance
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Published March 2022
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CLIENT & PROSPECT EMAIL NEWSLETTER
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Sample of a monthly email campaign to aid in client retention and boost engagement of prospects and leads. Each month, links were shared to new, original content housed on the employer's website, a video featuring a specific product/service, and other timely items.
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My Role: Provided design of email template; determined and wrote all content of monthly messages; maintained relevant contact databases; created and scheduled mailings; tracked relevant metrics and reported on performance
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Fun Fact: These emails performed well month-to-month, achieving ~30% open rates, ~25% click-through rates, and less than .5% unsubscribes among a very niche and hard-to-reach audience
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Published 2014-2017
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BEREA ANIMAL RESCUE FRIENDS HOLIDAY NEWSLETTER
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Holiday print newsletter mailed to key constituencies of Berea Animal Rescue Friends shelter with the goals of sharing recent news and soliciting year-end donations.
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My Role: Provided design and layout services; submitted files to print provider; completed proofing
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Published November 2016
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COMMUNITY COLLEGE FOUNDATION QUARTERLY NEWSLETTER
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Quarterly print newsletter mailed to donors and other constituents of the college's foundation. The newsletter shares information on fundraising efforts and events, programs and services for students, college news shared from executives and board members, and more.
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My Role: Wrote most copy; Coordinated submissions from faculty, staff and board; edited submissions as needed; provided layout of copy; selected photos and graphics to be included; submitted files to print provider and completed proofing
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Published October 2009
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