Experience, Education & Skills

Communications & Marketing Director                                                                                                        April 2018 - October 2022

A patient advocacy organization dedicated to saving lives through prevention, early detection, and research of cancer. Reporting to the Board of Directors and Executive Director:

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• Planned and executed content marketing strategies to increase visibility and drive website traffic among key audiences, increasing website visitors from 46,000 to 202,500 per year

• Launched a digital complement for the organization’s flagship program, previously run only in-person and via traditional media, earning 50,000 additional audience engagements annually

• Revitalized social media accounts by deploying a formal social media strategy to boost engagement, growing Facebook followers from 3,500 to 8,500 and Twitter/X followers from 850 to 2,100

• Built a library of 70+ branded educational and supportive materials for patients and survivors, including web copy, printed materials, infographics, and videos, strengthening the organization’s position as a patient advocate in the cancer community

• Authored and/or compiled talking points, speeches, presentations, and other supporting material for over 20 webinars, media interviews, and speaking events

• Managed logistics and staffed exhibit booths at relevant conferences (3 per year), making valuable industry connections that yielded productive partnerships

• Secured grants from large and small funders, totaling $500,000 annually to support educational programming

• Formalized individual giving campaigns, including Giving Tuesday and year-end giving, generating a 92% increase in annual giving and 100% Board participation

• Collaborated with executive director to develop corporate sponsorship program, oversaw timely production of deliverables, and supported sponsor relationships, generating $750,000 of new and repeat annual revenue

• Converted CRM platform to new system, including shortlisting and vetting vendors, selecting final vendor, performing data clean-up and formatting of 12,000 records, and establishing new processes and procedures

• Supervised the project deliverables of a part-time marketing associate, ensuring alignment with departmental objectives and achieving an increase in engagement metrics that boosted reach by approximately 25%

 

 

 

Marketing & Communications Manager                                                                                                      April 2012 - February 2017

A legal services firm providing medical review and analysis to support the defense in long-term and acute care claims and litigation. Reporting to the President:

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• Developed and implemented a content marketing strategy to improve visibility and grow client base, gaining a 71% increase in client diversification

• Conceptualized, researched, and wrote all content for blog, whitepapers, and case studies, in one case converting a client in a new target market who accounted for 31% of the company’s business in fiscal year 2015

• Designed and launched a monthly client- and lead-nurturing newsletter, achieving open rates exceeding 33% and click-through rates exceeding 25% among a difficult-to-reach audience

• Revamped and modernized website with integrated blog and multimedia elements, increasing organic search traffic and attracting 8 new leads per month with SEO-optimized content strategies

• Established the company’s first social media accounts and crafted related strategies for each platform

• Strategized and developed tailored presentations and RFP responses while coordinating with cross-functional teams to align all materials with company goals, winning business from 7 of the 10 largest companies in the primary target market

• Spearheaded comprehensive planning and execution for integrated marketing strategies, designing initiatives that supported corporate goals; facilitated brainstorming sessions that generated actionable insights leading to a 42% increase in revenue (year 1 to year 5)

• Crafted comprehensive RFPs for large-scale initiatives, including brand and market research, website design, and video/animation production; evaluated parameters and assessed expectations with internal stakeholders, directly impacting scope and vendor selection for 3 major projects

• Coordinated and directed creative strategies for 10+ third-party vendors, such as graphic designers and web developers; ensured project completion ahead of deadlines while maintaining alignment with brand guidelines

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Communications Manager                                                                                                                    February 2008 - February 2010

Development department engaging in fundraising activities to support student scholarships and development of Tri-C programs and services. Reporting to District Director, Development and Vice President, Resource Development:

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• Created the Foundation’s first formalized communication plan, producing timely, planned, strategic communications

• Composed compelling website copy, proposal content, and fundraising appeals, emphasizing Foundation programs, services, and scholarships; contributed directly toward attracting 24 new partnerships that resulted in securing scholarship support for thousands of enrolled students annually

• Arranged and facilitated departmental events including two major fundraisers per year, each raising six figures for student scholarships

• Optimized publication design processes by transitioning all layout in-house, resulting in a 35% reduction in project turnaround time and significant cost savings to the organization

• Proposed and guided an award-winning marketing project that highlighted student talent and elevated community interaction during a major fundraiser, fostering partnerships contributing to six-figure funding levels (2009 National Council for Marketing & Public Relations Silver Medallion Award, Nifty & Thrifty category)

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Marketing & Communications Contractor                                                                                                December 2007 - April 2012

Marketing & Communications Manager                                                                                          September 2003 - December 2007

​A professional membership organization serving skin research scientists and physicians working in academic, industry, and government settings. Reporting to Executive Director, Meetings & Events and Executive Director, Chief Operating Officer:

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• Performed design, copywriting, and editorial functions for all print and electronic communications for 3,500 members across the U.S. and internationally

• Demonstrated immediate value by bringing all publication design and layout in-house, streamlining production and reducing cost by an average of 30% per project

• Planned, designed, and produced all directional, informational, and structural signage for annual meeting with average attendance of 1,600

• Compiled, wrote, and ensured accuracy of all content for annual meeting program book containing 125+ pages and 900+ scientific abstract titles

• Assisted in achieving a 30% increase in sponsorship support of annual meeting by strategizing, writing, and designing a high-quality, benefit-focused sponsor prospectus

• Implemented direct mail, print advertising, email, and cross-promotional strategies for scientific programs, achieving a 25% increase in annual meeting attendance, building a continuous pipeline of applications for resident retreat program, and successfully launching a pharmaceutics course

• Oversaw the redesign of organization’s main website, including guiding the visual design; planning site content, architecture, and navigation; and writing content for all pages

• Managed and maintained primary website and three affiliate organization websites

• Designed and implemented the first unified visual branding effort for the organization, including business papers, brochures, digital communications, exhibit and meeting materials

• Collaborated across time zones with counterparts in sister societies in Europe (UK-based) and Asia (Japan-based) to produce joint communications and documents as needed